FREQUENTLY ASKED QUESTIONS
Information architecture describes how all the pages of a website are related to one another. This is communicated visually through a sitemap.
WordPress is an open-source content management software and currently powers more than 30% of all websites on the internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customizable websites to modern standards and observe web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide, allowing us to tap into this collective intelligence and bring that wealth of experience to your project.
Provided you subscribe to one of our ongoing website care plans, we will be your first point of contact should something go wrong with your website. We will determine whether it is something the hosting company needs to fix or something that is covered by your website care plan.
Once your website is launched, we will provide 30 days of support to make sure any bugs have been addressed and that you are confident using your new website. After this, you will need to subscribe to one of our ongoing website care plans to maintain your investment. These website care plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans is available upon request.
The time it takes for your website to appear on page 1 of Google search results depends on several factors. It depends on the search phrase people are using to find your website and the number of other websites that also are available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has great Search Engine Optimization fundamentals built in. Creating unique and interesting content for your website on a regular basis also is critical to increasing visibility within search engines. Launching your website and then forgetting about it is a surefire way to get lost in the noise. We are happy to talk to more about your search engine strategy if we haven’t already.
We will install Google Analytics software on your new website and show you how to login to your Google Analytics account, where you can see a wide range of statistics about your website – including the number of visits, page views and the amount of time people are spending on your website. If you subscribe to one of our website care plans, you also will receive more detailed analysis about your website performance, along with recommendations on how to improve.
While we like to be flexible and responsive to your needs, we also like to deliver what we promise within the timeframe and budgets we have allowed. If you ask us to add new features to your website while we are building it, we’ll first try to understand why. If we all agree that your new request will help us achieve the project’s objectives, we will be more than happy to accommodate the change. If your new feature is something you would like to add to your website but is not directly tied to your original objectives, we will suggest scheduling it for a second iteration of the website once it has been launched. We will provide an estimate for approval prior to adding new features.
The European Union’s GDPR is a regulation that compels businesses to protect the personal data and privacy of EU citizens. Read our Insights article for full details.
Read about the latest version of Google’s analytics service, including key differences from its predecessor, in our dedicated Insights article.