Insight > Web Dev
Upgrade to Google Analytics 4 ASAP!
Failure to upgrade will result in statistical data loss.
Google recently announced the phase-out of Universal Analytics (UA), which is the industry standard for measuring online traffic. On January 1, 2024, you will lose complete access to all UA services and data. To retain historical data from UA, a manual backup or specific reports will need to be created.
We recommend the immediate implementation of UA's successor – Google Analytics 4 (GA4) – to run in parallel to prevent any gaps in statistical data gathering. This will give you time to develop new reporting tools for GA4 while still having access to the previous UA reports for comparison.
Existing data from UA will not be available in GA4. It will be like starting from scratch.
We are now scheduling websites to be upgraded to GA4.