LIME: The versatile chemical’s new versatile website
Consulting Creativo and the National Lime Association work together towards a new interactive website.
Fairfax, Virginia- September 9, 2010- The National Lime Association (NLA) has served for those in the lime industry since 1905. NLA provides resources and a forum where users exchange ideas and technical information common to the industry and promoting the lime. Last year, new goals were set to enhance their online presence with a revamped website. These goals included providing an aesthetically pleasing web environment, an easy-to-use navigation system, and an improved administrative management portal. With these goals in mind, Consulting Creativo began the process of planning, development, and the deployment of an innovative website.
To accomplish the NLA’s goals, Consulting Creativo first addressed the sites infrastructure by implementing a new streamline Content Management System (CMS), which now allows the staff to easily maintain the website. A statistical tracking system was put in place to monitor the use of the site by visitors. This new tracking system highlights high-traffic sections, frequently requested pages, and entry and exit pages. In the future, this information will help the NLA understand what information is important to its public visitors and members in order to better personalize the high value content that is posted within each section of the website.
The overall look of the site has been transformed into a clear and modern look, which lends to a better understanding of the important information that the Association shares. Great efforts were taken to create a clean, slim, and standard compliant backend development to ensure cross browser and cross-platform compatibility. This allows fast loading and a consistent branded look and feel throughout the site for the majority of visitors. New database driven dynamic content has been implemented within selected sections to provide the ability to perform quick searches or filters of information allowing an organized and cohesive look and feel.
As the NLA continues its work, the new site will serve as a reflection of the Association’s growth and commitment to providing relevant information to its members and the public. The work that Consulting Creativo has done will allow the site to develop to meet the present and future needs of the Association and will serve as the stepping stone for future online success.