The Social Media Value

Jul 15, 2015

There is huge potential for social media marketing to increase sales. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions. Here are some of the ways social media marketing can improve your business:

Decreased Marketing Costs.

According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.

Increased Brand Recognition, Authority and Loyalty.

Social media networks are new channels for your brand’s voice and content. They simultaneously make you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers, building their loyalty. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

More Opportunities and Higher Conversion Rates.

Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you have access to new, recent, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

Better Search Engine Rankings and Increased Inbound Traffic.

SEO is the best way to capture relevant traffic from search engines. Since strong brands almost always use social media, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

Richer Customer Experiences and Insights.

Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. Social media gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. You can segment your content syndication lists based on topic and see which types of content generate the most interest. You can also measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

Your Competition Is Already Involved.

Which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. The sooner you start, the sooner you’ll be able to start growing your audience.

This is where Creativo Inc. comes in.
97% of marketers are currently participating in social media —but 85% of participants aren’t sure what social media tools are the best to use. Our team has a deep understanding of how to take advantage of social media. We make the recommendations for which platforms your company should use and provide fresh social media to keep your followers engaged.