There is plenty of research out there that proves mobile is here to stay. Users are taking advantage of the ability to stay connected to their favorite brands wherever they may be. It is important that you position your company to maintain that connection. If your website is not easily accessible from mobile devices (IOS, Android and Windows), you are shooting yourself in the foot.

Say you send out an email marketing campaign that links to a page on your website. If users click on your link but your website does not fit on their device they have to scroll to the side or zoom in/out just to read your content. The results are a frustrated user and a hit to your brand experience. What is the most efficient way to cater to a whole new segment of existing and potential customers? Build a responsive website.

Creativo Inc. builds all our clients’ websites to respond by modifying its layout depending on the device that is being used to access it. It provides a clean and simple user experience while still maintaining low overhead costs. Mobile apps are great solutions, but only in special circumstances. Your organization’s choice to develop a mobile app should never be permission to ignore the mobile users who want to visit your corporate website. A mobile app is in addition to your corporate website not a replacement.
So, what’s the ROI? At a conservative estimate of 234 million U.S. adults with mobile phones, here’s the breakdown:

In other words, you can reach nearly five times as many people per dollar invested with a responsive website rather than a native mobile app. And that’s conservative, assuming it costs just the same to create the Windows app as it does to create the iPhone app (it doesn’t), or that a mobile website will cost the same as an equivalent iPhone app (generally, not even close).

Before making a decision several criteria should be considered. Below I summarized some of the main points to help you make the right decision for your business. Feel free to comment or add to my list.