Insight > Strategy, Web Development

3 Ways to Increase Website Visitors’ Engagement

Congratulations! Your marketing efforts have generated visitors to your site. Now what? Here are three ways to convert those visitors into loyal customers.

Know Your

Do your homework and learn as much as you can about your target audience. Use this information to guide your decision making and content sharing. Address the concerns that matter most and be available to serve them on the platforms they frequent.

Know Your

You may have a few items that performed really well. Go back to those posts and see if there is new content you can add to the page. Revisiting these top performers refreshes their search rankings and demonstrates your expertise on the matter. Add a link to relevant content for an extra boost, too.

Know Your

Take advantage of your competition’s performance by studying what they do well and identifying their weaknesses. Not only can you learn from their success, but you can fill in where they are lacking in your market. Identify your own strengths and improve upon their shortcomings.

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